Case Studies

We let our clients' results do the talking...

We can sit and tell you how great we are all day long (which we most definitely will, because we are pretty great), or... you could see the massive results we've generated for our clients!

Fitness
Trainer Lindsey (Moxie by Lindsey)
Trainer Lindsey (Moxie by Lindsey)

How We Helped Trainer Lindsey Grow to 5X Sales in 1 Month with ZERO Ad Spend!

Trainer Lindsey built an excellent following by pumping out regular content. However, she struggled to get her audience to actually purchase her products. By harnessing the power of strategic organic strategies, followed by strategic paid social campaigns, we were able to successfully convert her audience members and new people to her brand into paying clients.

$64k
Ad Spend
$268k
Revenue
Real Estate
Flipping Houses Simplified
Flipping Houses Simplified

How We Flipped Flipping Houses Simplified From 0 to 175 Leads in 60 Days!

Shane and Karmen Feist, the team behind Flipping Houses Simplified, had an excellent business model: Drawing on their experience flipping houses themselves, the pair taught other new homeowners how to invest in a property and turn a profit. However, the Feists had trouble booking calls -- how could they “flip” from zero leads to a full schedule as quickly as possible?

$6.7k
Ad Spend
175
New Leads
Fitness
BrittneBabe
BrittneBabe

How A Few Tweaks Turned BrittneBabe Into A $100K/Month Brand!

Brittne, the fitness guru behind BrittneBabe.com, had a wonderful collection of products but felt that sales weren’t meeting her expectations. She consistently brought in new customers, but at a pace that felt like a crawl. She’d tried Facebook ads, but saw no performance—People simply weren’t responding to her ads. There was obviously a disconnect here, and especially given the high quality of Brittne’s fitness programs, we knew there had to be opportunities for improvement.

$30k
Ad Spend
$134k
Revenue
Personal Development
SoulPower Wellness
SoulPower Wellness

How We Generated Hundreds of Leads for SoulPower Wellness In Just A Few Weeks!

Tileah is the expert therapist leading the team at SoulPower Wellness. She built her business on the idea that eating disorder recovery should come from a place of love and began growing her offerings to include personal therapy, group wellness programs, and more. Tileah had a great idea to host a group wellness retreat for members of her recovery programs and for people interested in learning more about SoulPower. The problem? She didn’t know where to start when it came to marketing the dang thing. Luckily, ROAR Media was on the case!

100's
Leads
$45k
Revenue
Personal Development
Dr. Venus
Dr. Venus

How We Sold Out Dr. Venus’ Book Tour with 11.8X ROI!

Dr. Venus, also known as VenusOpal, is a self-made multimillionaire and self-described “miracle manifester” with an incredible story. She distilled her life lessons into an excellent book, then planned a tour to promote the new book. The only problem? She struggled to fill seats at her events. Although Dr. Venus had a one-of-a-kind product and a compelling story to tell, she didn’t have a clearly defined audience online—and this was impacting ticket sales.

$10k
Ad Spend
+$120k
Revenue
Personal Development
Dr. Bertha McCants (Dr. B)
Dr. Bertha McCants (Dr. B)

How We Brought In Almost 500 Leads In One Month for Dr. B!

Dr. Bertha McCants—the one and only Dr. B—is the leader behind Change Your Narrative University and Educator to Entrepreneur, mentorship and leadership programs designed to help past educators find financial independence after retirement. Dr. B’s model relied on generating leads for her online courses, asking prospects to schedule a call with her, and then matching her leads to the proper online training. The issue was that she wasn’t sure how to start that process: The sales funnel itself was functional, but Dr. B struggled to introduce leads into the funnel in the first place.

$2.3k
Ad Spend
$43.12
CPA
Real Estate
Kris Krohn
Kris Krohn

Creating an Insane Lead Generation System for Kris Krohn

This client came to us with Magnetic Offers and a desire to generate A LOT of Leads! So we put our heads together audited their platforms, analyzed data from content, and then built a lead generation system!

$87k
Ad Spend
$15.90
CPL
Other
Cornelius Stone
Cornelius Stone

How We Generated 29 Calls In 60 Days For Cornelius Stone!

Cornelius Stone helps people start and scale online affiliate sales businesses. His business model is built on helping others optimize theirs, which made him an excellent candidate for ROAR’s advertising strategies. Before working with ROAR, Cornelius experimented with Facebook Ads but didn’t get much out of them. He didn’t want to waste his time or money and knew the best use of his budget was to work with the experts.

$1.2k
Ad Spend
$40.51
Cost / Scheduled Call
Real Estate
Axess Home Buyers
Axess Home Buyers

Generating qualified leads to closed revenue for Axess Home Buyers

Axess Home Buyers was brand new to Facebook and high-velocity lead generation. They were having great success with referrals and organic acquisition, however, they were wanting to expand their team and their bottom line, and that's exactly what we were able to do for them!

$2k
Ap Spend
164
Leads
Real Estate
The Richardson Group
The Richardson Group

Creating Quality Conversations & Revenue for the Richardson Group

Johnny and his real estate team were closing deals left and right, but were experiencing a lack of qualified leads coming to their door. They knew about funnels and sales pages, but the task to take that on themselves was daunting.

$3.5k
Ad Spend
$16.10
CPL
Education
Redwood Code Academy
Redwood Code Academy

Providing Consistent Results for over 4 years for Redwood Code Academy

When Redwood Code Academy first reached out to us they weren’t doing Facebook Ads and their cost and lead volume on Google was very inconsistent. Lead Cost was anywhere from $200-$300+ per lead.... Over the next 4 years, we would change that narrative completely and provide consistent lead flow to their sales team.

$222k
Ad Spend
3,453
Leads
DOD
USAF 349th Recruiting Squadron
USAF 349th Recruiting Squadron

How United States Air Force Recruiters Grew their Social Media Presence

Brand new recruiters with no prior marketing experience were able to grow their social media presence organically with ROAR Academy.

225,929
Reach
642,839
Impressions
DOD
Veronica Sanches (349th RCS)
Veronica Sanches (349th RCS)

How This USAF Recruiter Crushed Content Creation

Paid Advertising results using content created in ROAR Academy USAF 8-Week Virtual Social Media Training.

15k
Reach
592
Clicks
DOD
Adam Burgdorfer (313th RCS)
Adam Burgdorfer (313th RCS)

How ROAR Academy Generated Massive Results for this USAF Recruiter

In just 6 weeks of ROAR Academy Virtual Social Media Training, the following results were achieved...

2,350%
Comments
514%
Impressions
DOD
Keaton Manshaem (313th RCS)
Keaton Manshaem (313th RCS)

Improving Comment Rate by 2500%

In just 6 weeks of ROAR Academy Virtual Social Media Training, the following results were achieved...

2500%
Comments
1137%
Impressions
Other
Amusement Park
Amusement Park

Amusement Park Attendance Skyrockets

ROAR Media ran this client's campaign across Google, Bing, Facebook, Instagram, and Programmatic Display and Video. The success of each channel was measured against the number of visitors sent to the website, the website store visit percentage, and the ticket purchase percentage.

38%
Site Traffic
28%
Purchases
Other
Skatepark
Skatepark

Crushing This Skatepark's Awareness Campaign

The campaign was performing very poorly with just running the coupon advertisement. We recommended that they submit general awareness creatives to run in all tactics and use the coupon creatives for site retargeting only. Due to the poor initial creative they were driving a CTR of only .09% to their coupon. After our team's recommendation, people gained awareness of this skatepark from their regular tactics and the coupon ads drove a CTR of .12% in the Site Retargeting Tactic.We were able to increase their total site conversion by over 600%, with a 55% increase in clicks and conversion rate.

55%
CTR
600%
Conversions
Other
Hockey Team
Hockey Team

Spreading Awareness for this Local Hockey Team

The goals were reached by running a combination of awareness and traffic based campaigns, testing various audiences including core audiences of users interested in hockey and family entertainment, custom & lookalike audiences based on campaign's video view and Facebook page engagement. The client also supplied a compiled list of entries after each promo that we were able to use to retarget to future contests and create lookalike audiences off of, to reach new users similar to those who entered to win. This retargeting took place of website retargeting since we did not have the pixel installed and proved to be really effective!

17.8k+
Site Traffic
3M+
Impressions
Other
Museum
Museum

Helping a Museum Increase Their Attendance

This client's campaign served over 1.2 million impressions over a large geo target between June 2019 - February 2020. An average 0.17% CTR was achieved throughout the time period specific above. And a VCR of 46%. Geo-fencing was allocated roughly 7% of the campaigns budget and generated 29 geo-conversions with a 126% geo-lift.

1.2M
Impressions
126%
Geo-Lift
Other
Theater Band
Theater Band

Showcasing This Local Theater's Band

ROAR Media took a hyper-targeted approach to this campaign. We focused on targeting nearby popular locations such as and local mall to generate over 890 geo conversions. Due to this, we saw a 61% geo-lift that was achieved throughout the campaign showing people who were served an ad were 61% more likely tp convert compared to users who did not.

890
Conversions
61%
Geo-Lift
Automotive
Auto Maintenance
Auto Maintenance

Taking Care of Auto Maintenance Client During COVID-19

During this 6 months campaign, which culminated during the height of the COVID-19 pandemic, we drove in 687 total geo-conversions. We did this by focusing on the highest converting locations in nearby corporate centers and communities. In addition, there were 157 website conversions to schedule service appointments on the site after seeing an ad. The brand awareness campaign was so successful that direct searches for their name became their highest converting keyword! Thanks to the success of the campaign, the client doubled their budget and expanded their marketing efforts to another location.

687
Conversions
157
Website Conversions
Automotive
Auto Repair
Auto Repair

Fixing This Auto Repair Center's SEO

The team developed a strong content and interlinking strategy in order to utilize target keywords on the site. After researching trending topics in the auto body industry, the team developed a blog that focused on paintless dent repair and hail damage. The blog was ranking for over 120 organic keywords in OCtober, and as of now, currently ranks for 239 organic keywords. This blog is featured in the "People Also Ask" section and also the image pack of the SERP.

239
Organic Keyword
Also Ask
Speacial Feature
Automotive
Car Dealer
Car Dealer

Driving Awareness Through Targeted Email

We drove an 18.77% View Rate, meaning 18.77% of our emails were opened and viewed by people, and 3.05% of our emails were clicked on to visit their website. These metrics are nearly 2x and 3x the industry averages, respectively! Nearly 75% of all clicks were on specific vehicles, and not just to the homepage. This shows that we were not only reaching auto-intenders, but we were also reaching people that were interested in our specific vehicles.

3.05%
CTR
18.77%
VCR
Automotive
Automotovie Company
Automotovie Company

Helping an Automotive Company Reach New Users

By using our Platform targeting capabilities, we were able to send their emails to a highly relevant user base, resulting in Open Rates 50+% over industry average and Click Rates 150+% over industry average.

3000+
Site Traffic
2.50%
CTR
Automotive
Towing Service
Towing Service

Driving Business for a Local Towing Service

We understood the state that our target audience would be in if they were searching for the client's keywords. They would most likely be in urgent need of assistance, so we used tactics to instill immediacy. The ad copy we created was centered around the client's great response rate, being empathetic, and offering complete assistance. We also put an emphasis on using call-only ads, making the path to getting assistance that much shorter for the distraught user. We ended up driving a 50% conversion rate and 1,800 phone calls to the business over an 11 month span.

50%
Conversions
1,800
Phone Calls
Food Services
Condiment Company
Condiment Company

Raising Awareness for a Condiment Company

This campaign saw a 47% increase in VCR from its first month to its best. This campaign saw a 145% increase in CTR from its first month to its best. In total the campaign delivered 3.3 million impressions, drove a CTR of .17% and a VCR of 46%, both above industry standards.

47%
VCR
145%
CTR
Food Services
Restaurant
Restaurant

Serving Superior Ads For This Restaurant Client

Our Programmatic Display team was able to generate incredible results for this client. This Audience Targeting campaign drove 127 Geo-Conversions in just the first month. Following the initial success of the campaign, we were able to grow to an average of 220 Geo-Conversions per month in the rest of the campaign.

127
Conversion
220
Conversions
Food Services
Restaurant
Restaurant

Helping Drive Business For a Restaurant Chain

Throughout the campaign, we were able to generate 3,400 clicks and a .13% CTR to the website, where users could then place their online orders. This engagement was driven mostly through the use of keyword retargeting. We also implemented a geo-fencing strategy to help increase awareness to potential customers who frequented national chains. This strategy generated 3,200+ physical conversions. We also saw that users who had visited these competitor locations and were served an ad, ended up being over 80% more likely to convert when compared to a user who was not served an ad. Another reason that we feel this campaign was so successful was the clients monthly update of creative.

3,400
Site Traffic
0.13%
CTR
Other
Financial Services
Financial Services

Financial Services Client Soars

The success we saw from this client presented itself in waves throughout the course of their campaigns, beginning in early 2018 through 2020. The client started with 1 campaign. The results for this campaign were outstanding, generating a total of 3,460 clicks and 12,971 conversions. The success generated from the initial campaign resulted in an expansion to an additional 4 locations. They expanded the campaign several more times, rounding out the total expansion to 9 campaigns totaling over 2.8M impressions.

2 MM
Impressions
19,222
Clicks
Education
Online Degree Program
Online Degree Program

Increased Online Degree Program Awareness

We generated strong results by identifying highly relevant geo-fences where the client's target audience frequently visited, as well as site retargeting strategies which became our leading tactic for driving conversions. Moreover, Addressable Geo-Fencing helped us increase awareness to households with known high school students about to graduate, which was the target demographic. Ultimately this strategy paid off as we delivered a .13% click-through rate, which was 63% greater than the industry average, and a total of 1,766 form fills and micro-conversions. Lastly, due to the success of the Display campaigns, the client eventually enlisted ROAR Media's help for a full strategy solution which resulted in our team handling their Paid Search, Paid Social, and YouTube efforts.

0.13%
Average CTR
63%
CTR
Education
Online Degree Program
Online Degree Program

Increased Online Virtual Visits & Web Traffic

After the initial 6 weeks of the campaign there was a 203% increase in traffic on their admission landing pages compared to the previous 6 weeks with a majority of that increase coming from the 37,000% increase in traffic from YouTube in addition they also experienced a 25% increase in average time on page. In addition, 60+ conversions were driven, ultimately contributing to the 37,000% increase in entrances on the admissions virtual visit page. Moreover, an average CTR of .13% was generated which was 63% higher than the Education industry industry standard. The client was ecstatic at the power adding video had video had on their website traffic and overall campaign results.

367,000+
Views
60+
Conversions
Healthcare
Blood Center
Blood Center

Drawing Incredible Results For This Blood Center

We were able to work closely with this client to help them understand programmatic display advertising. By targeting local neighborhoods in the surrounding areas of the client, we drove over 1,350 geo conversions over a 10 month period. With the use of retargeting we were able to drive 498 site conversions, significantly increasing the traffic on their website and more specifically their "Find A Drive" page.

1,350
Conversion
498
Conversions
Healthcare
Blood Center
Blood Center

Increasing Donations For This Blood Center

We utilized a maximum reach strategy where we implemented little targeting outside of the radius and sent a multitude of different creative messages to appeal to each person's unique reason for donating blood. ROAR Media was able to generate 1,175 geo-conversions. Not only did we raise awareness, but we can directly attribute over one thousand visits to their centers! Over the course of the campaign, we served over 4.1 Million impressions. We made their budget go a LONG way and really grew their brand awareness. Donations increased while our campaign ran!

4.1M
Impressions
2,700
Clicks
Healthcare
Orthodontist
Orthodontist

Helping an Orthodontist Find New Patients

We set up the campaign by separating "orthodontist" ad groups and more service-specific ad groups (like invisalign & braces). We also created a landing page that included the form and phone number above the fold being that the client solely wanted to drive leads. At the height of the campaign, we were able to drive a conversion rate of 17% and a cost per conversion of $27. The industry standard is roughly $78.

17%
Conversion
$27
Conversion Cost
Healthcare
Drug Testing Facility
Drug Testing Facility

Positively Impacting This Drug Testing Facility's SEO

At the start of the campaign, the website was ranking for 98 keywords, with only 4 in the top 3 positions on the SERP, most of which were branded. After implementing our SEO tactics, we began developing high quality content that provided value to users. We paired these content strategies with strategic backlinking to bring the website up to 918 total keywords in just 6 months! With our continued SEO efforts, the website is currently ranking for 2,399 total organic keywords, 41 of which are in the top 3 positions.

2,399
Organic Keywords
41
Target Keywords
Healthcare
Plastic Surgery Center
Plastic Surgery Center

Curing a Doctor's Digital Woes

With limited availability of engaging creatives, we relied on audience testing and ad copy testing to drive performance. Throughout the entire duration of the campaign, the Social Advertising campaign reached 140k unique users to generate awareness of procedures. It also generated 1475 Facebook Leads across Facebook and Instagram. The campaign's goal were reached by targeting various audiences to ensure we were reaching the most relevant group of users, lead by core audiences targeting women with interests relating to plastic surgery and beauty.

75-88
Leads
52%
Leads Rate
Healthcare
Weight Loss Center
Weight Loss Center

Growing The Reach of This Weight Loss Center

This campaign began as a single location campaign and later expanded to 4 locations due to the success of the initial location's campaign. Because of the awareness driven by the campaign, a b2b solution discussion was put into the works to help dentists become aware of the product and help out client provide it to them to offer at their locations. This campaign served over 2.5 million impressions, which resulted in nearly 4,000 clicks and 417 conversions on the website.

2.5M
Impressions
4,000
Clicks
Healthcare
Dentist
Dentist

Cleaning Up A Dentist's Online Presence

We continuously monitored the Search Terms Report and added in negative keywords during the campaign. Our team realized that competing within the auction for every service area that the client offered was draining their budget since they were competing against a big spender. The team implemented a shift in focus towards bidding much more aggressively on more general dental keywords, paired with continuous negative keyword additions which resulted in 163% increase in the bookings and phone calls generated. These strategies were able to result in a 69% decrease in the cost per conversion.

163%
Calls
69%
Conversion Rate
Healthcare
Dentist
Dentist

Straightening Out This Dentist's Digital Marketing

Over the lifetime of the campaign, this multi-product campaign reached the client's goals of branding and awareness by reaching a large number of users month after month for continued awareness. We were able to create success by reaching close to 120K unique users in a 40 mile radius around their office to generate continued awareness of this dental client. In total we were able to attribute a 76% increase in reach during the first year and saw continued success with an additional 40% increase the following year.

120K
Users
76%
Reach
Home Services
Homestore
Homestore

Remodeling This Homestore's Digital Marketing

ROAR Media turned the saturation of the target market with other furniture stores into a strength through the use of our geo-fencing tactic, which generated a total of 973 geo-conversions and drove a geo-lift of 112%. We were able to generate a pool of users who visited these locations and retarget them with ads promoting the various specials that our client was running throughout the year. Coupling this tactic with search retargeting we were able to cast a wide but targeted net over the local market to help drive higher foot traffic to their store and site.

937
Conversions
112%
Geo-Lift
Home Services
HVAC
HVAC

Campaign Performance is Heating Up

This client's campaign achieved a 600% ROI from their Google Ads and Local Service Ads campaigns by maximizing both the client exposure to new and repeat customers using a customer match audience list. An average 90% impressions share was achieved on the Google Ads platform for repeat customers searching for plumbing and HVAC services using non-branded search terms through several keyword-rich landing pages. The average cost per lead was $28 for plumbing and $39 for HVAC, a 75% drop compared to the previous year.

600%
Leads
75%
Cost Rate
Home Services
HVAC
HVAC

Home Service Client Increases Visibility

We conducted in-depth keyword research and identified a set of keywords that we could use in their service pages and within blog content. The next step was to develop a content strategy to help them gain more visibility for their target keywords. This brought more value to the topics and covered every angle their competitor had not. We made sure to develop an internal linking strategy that further showcased the client's knowledge of the specific topic.

144%
Keywords
144%
Organic Traffic
Home Services
Plumbing
Plumbing

Stopping Plumber's Ad Spend From Going Down the Drain

ROAR Media saw an opportunity in being able to optimize within an account that already had data equity. Within the first month, we were able to see that a majority of phone calls were being driven between 7am to 3pm. We created an ad schedule and increased bid adjustments by 25% between these hours. Our team also placed more of an emphasis on serving call-only ads. Through implementing these tactics, we were able to increase the Virginia campaign's conversion rate by 40% and the Missouri campaign's conversion rate by 106%.

106%
Conversions
40%
Conversion Rate
Home Services
Home Service
Home Service

Gaining Website Traffic for this Niche Home Services Client

Because of the finite number of pages on this website, we've had to incorporate target keywords into the blogs in order to garner more traffic to the site. We decided to post a piece of evergreen content which answered several questions that were feature in the People Also Ask section of the SERP. This ensured that the blog would rank for more long tail keywords. Since it was posted, the blog is already ranking for 89 keywords and the traffic that is coming through from is estimated to have a value of $13K/month. Organic new users on the site also increased 126% from April to May.

89
Keywords
13K
Site Traffic
Home Services
Home Service
Home Service

Helping a Seasonal Client Keep Up with Competitors

This campaign ran 50K impressions per month and drove 596 clicks and .15% CTR in the three months it was running. We optimized delivery to high-engaging keywords, as well as high-engaging Geo-Fences. To get the best results, we targeted other home improvement stores, while optimizing delivery towards fences that drove more conversions. People shopping at commercial stores like Lowes and Home Depot converted the most times, accounting for 124 Geo-Conversions.

62%
Conversion Rate
242
Conversions
Home Services
Garden Center
Garden Center

Growing Business for this Independent Garden Center

We set up geo-fences around a long list of local competitions and locations where the client felt like their target audience would frequent. From this strategy alone, we saw 809 geo conversions to their store. To help cast a wider net over users who were in market for home/garden supplies we utilized a targeted list of keywords that helped us reach people who are interested for products online. This keyword retargeting tactic generated a total of 206 clicks to the client website. Finally, we implemented a Site Retargeting tactic to help keep the client top of mind among users who had been previously tracked on their website. This user group showed the highest levels of engagement generating 74 clicks and a .17% CTR!

809
Conversions
206
Clicks
Other
Hotel
Hotel

Helping this Local Hotel Book up with Social Advertising

The Social Advertising campaign drove over 58,000 users to their website during their peak months throughout the entire campaign. Specifically, during one peak season, summer of 2019, the social campaign drove 26,269 to their website and of those users 31% checked for availability. Overall, the campaigns CTR average was 155% higher than the average CTR in the hospitality industry on Facebook and an additional 213% higher during the summer of 2019.

2.30%
CTR
58.1K
Views
Home Services
Pool Services
Pool Services

Making A Splash with this Client's Social Advertising

We reached the client's goals by generating 99 leads across Facebook & Instagram in 2 months. The team was able to reach this goal by audiences and call to actions on the advertisement. We tested serving the ads to the client's target audience, their core audience on Facebook and Instagram, which are primarily women, age 30-60, with children, showing an interest in pools and swimming. We also tested serving ads to a geo-optimized audience to extend the reach of the campaign combined with the best performing CTA headlining - Build Your Dream Pool.

99
Leads
41%
Leads Rate
Other
Insurance Agency
Insurance Agency

Increase in overall brand awareness for this Insurance Client

In a little over one month, ROAR Media drove 812 users to the client's website. CTR - 1.72%, which is 207% higher than the average CTR on Facebook for the insurance industry (.56%). Core audience targeting was the driver in the campaign's performance, we reached the business owner demographic interested in insurance. We also utilized a lookalike off of their client lists to reach similar users, which was the next best performing audience. Reached 16,752 unique to generate awareness on social.

16,752
Unique Reaches
812
Site Traffic
Other
Life Insurance Agencyq
Life Insurance Agencyq

Driving conversions for Life Insurance Agency

Converted visitors to the website and Landing Page at 13.25% and a $10 average Cost Per Click.

$10
CPC
13.25%
Conversions
Other
Law Firm
Law Firm

Driving Conversions for a Personal Injury Attorney

ROAR Media developed a multi-tiered campaign focused on organic SEO results, lead generating PPC ads, a Social Content brand awareness push and intensive geo-targeting AT campaign. This ROAR client saw incredible growth and continues to reap the rewards. 46% increase in organic search, 29 calls per month in Paid Search, 38% increase in foot traffic.

46%
Organic Search
29
Calls
Other
Law Firm
Law Firm

Driving Conversions for a Personal Injury Attorney

In total, your Paid Search campaign drove a total of 786 conversions over the last year. - 663 of these conversions were phone call conversions. This equates to a cost per conversion of $88.57. The impression share was 86%.

786
Conversions
$88.57
Conversion Cost
Other
Law Firm
Law Firm

Creating a Winning Campaign for Law Firm - OTT

Video completion rate of 98.3%. Lead to higher conversion rates and more leads. Overall, strengthened the client's overall digital strategy.

27.40%
Users
98.30%
Video Completion
Other
Local County Tourism
Local County Tourism

Increase Tourism to the Local County

Given the challenges of this client, we determined the best course of action was to break out the states into their own campaigns. This allowed us to take a more targeted approach and optimize towards the most engaged locations. In doing so, we were able to implement fewer and larger geo-fences encompassing high-traffic downtown areas rather than many and singular locations. The unique geo-fencing strategy saw users were 380% more likely to visit the county than those who did not. More impressively, we saw the highest engagement from Minnesota and Iowa, generating a huge boost in out of state tourism! Since the campaigns spanned the course of seven months, we were able to cater our targeting based on seasonality. This continued to grow and expand the campaigns, as we averaged around a 53% increase in conversions month over month. The success in Display is what motivated the client to include Pre-Roll in their awareness efforts. While the Pre-Roll campaigns were smaller in budget, they produced big results with a 71% video completion rate!

380%
Geo-Lift
53%
Conversions
Education
Medical School
Medical School

Graduating This Medical School's Marketing

We generated incredible results by identifying the highest performing keywords within the Medical Assistant campaign, and funneling more budget towards these while implementing a bidding strategy that aimed at driving a target cost-per-acquisition. This strategy was highly effective, driving a 10% increase in the conversions driven. The Medical Assistant strategy did not adversely affect the high-performing Massage Therapist campaign, which boasted a conversion rate of 12%.

10%
Conversion
12%
Conversion Rate