ROAR Media ran this client's campaign across Google, Bing, Facebook, Instagram, and Programmatic Display and Video. The success of each channel was measured against the number of visitors sent to the website, the website store visit percentage, and the ticket purchase percentage.
Paid Search, Paid Social, and Programmatic Display and Video
Google, Bing, Facebook, and Instagram
This client came to ROAR Media looking to increase ticket purchases for rides, go-karts, and waterpark admissions for their annual Easter sale.
The goal was to increase ticket purchases by 20% compared to the previous calendar year.
Client was looking to reach the goal of increasing ticket sales by 20% year over year. When looking at the previous year's data, we used the following three data points in order to build our strategy: 30,828 Visitors, 11,831 Website Store Visits, and 5,499 Ticket Purchases.
ROAR Media ran the client's campaign across Google, Bing, Facebook, Instagram, and Programmatic Display and Video. The success of each channel was measured against the number of visitors sent to the website, the website store visit percentage, and the ticket purchase percentage.
We also ran a consistent A/B test on the website to try and improve the website store visit % and purchase %.
This resulted in a 28% increase in ticket purchases and a 38% increase in visitors that was fundamental in driving more ticket sales.
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