Increased Online Virtual Visits & Web Traffic
After the initial 6 weeks of the campaign there was a 203% increase in traffic on their admission landing pages compared to the previous 6 weeks with a majority of that increase coming from the 37,000% increase in traffic from YouTube in addition they also experienced a 25% increase in average time on page. In addition, 60+ conversions were driven, ultimately contributing to the 37,000% increase in entrances on the admissions virtual visit page. Moreover, an average CTR of .13% was generated which was 63% higher than the Education industry industry standard. The client was ecstatic at the power adding video had video had on their website traffic and overall campaign results.
Services
Paid Search, Funnel Build
Platforms
Facebook, Instagram, Google
Views
Conversions
VCR
Online Degree Program
Goal
When a college was experiencing a decrease in website traffic as well male applicants, they came to ROAR Media in search of a solution to drive brand awareness and increase male applicants.
With the primary focus being views on their virtual tour videos, we wanted to create a strategy that targeted teens and their parent's between the ages of 14-17, using highly targeted tactics.
Challenges
The client wanted to target a very niche audience as well as track unique conversions via video completion views on embedded videos on their website.
The most unique challenge the campaign faced was navigating the challenges Covid-19 presented with most colleges going virtual.
Results
After the initial 6 weeks of the campaign there was a 203% increase in traffic on their admission landing pages compared to the previous 6 weeks with a majority of that increase coming from the 37,000% increase in traffic from YouTube in addition they also experienced a 25% increase in average time on page.
In addition, 60+ conversions were driven, ultimately contributing to the 37,000% increase in entrances on the admissions virtual visit page.
Moreover, an average CTR of .13% was generated which was 63% higher than the Education industry industry standard.
The client was ecstatic at the power adding video had video had on their website traffic and overall campaign results.
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
BrittneBabe
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
Shane & Karmen
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
Nate
"Working with Divulge Marketing has been one of the best choices I've made!
Tileah
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