Increase Tourism to the Local County

Given the challenges of this client, we determined the best course of action was to break out the states into their own campaigns. This allowed us to take a more targeted approach and optimize towards the most engaged locations. In doing so, we were able to implement fewer and larger geo-fences encompassing high-traffic downtown areas rather than many and singular locations. The unique geo-fencing strategy saw users were 380% more likely to visit the county than those who did not. More impressively, we saw the highest engagement from Minnesota and Iowa, generating a huge boost in out of state tourism! Since the campaigns spanned the course of seven months, we were able to cater our targeting based on seasonality. This continued to grow and expand the campaigns, as we averaged around a 53% increase in conversions month over month. The success in Display is what motivated the client to include Pre-Roll in their awareness efforts. While the Pre-Roll campaigns were smaller in budget, they produced big results with a 71% video completion rate!