Flipping Houses Simplified
September 2019

How We Flipped Flipping Houses Simplified From 0 to 175 Leads in 60 Days!

Shane and Karmen Feist, the team behind Flipping Houses Simplified, had an excellent business model: Drawing on their experience flipping houses themselves, the pair taught other new homeowners how to invest in a property and turn a profit. However, the Feists had trouble booking calls -- how could they “flip” from zero leads to a full schedule as quickly as possible?


Organic Marketing, Offer Development, Facebook Ads


Facebook and custom landing pages

Ad Spend

spend on paid advertising

New Leads

in just 60 days!

Cost per Lead

way below industry standard

“Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!”

Flipping Houses Simplified
Owners, Flipping Houses Simplified

Project Overview

Until the Feists found ROAR, they were up against a tough conundrum. Just like flipping houses, trying to “flip” their own business from slog to success story was proving difficult. Too often, Shane and Karmen found themselves waiting for the phone to ring--and when it did, the leads weren’t qualified for the Feists’ services. The problem wasn’t the service the Feists had to offer--in the era of HGTV and low housing costs, it was a great time to teach new homeowners how to flip houses. The issue was that Shane and Karmen didn’t know how to distill all of their knowledge into a marketable sales package at the right price point, let alone how to get word of their offer out to the masses. When it came down to it, the Feists faced two main issues:

  • Shane and Karmen had a great service, but they didn’t know how to package it into an attractive offer. 
  • Once they figured out their magnetic offer, Shane and Karmen needed a strategic method for finding their ideal audience and presenting their services.


The ROAR team knew we had to get creative about monetizing Shane and Karmen’s offer. We compiled our strategy with three primary goals in mind: 

  • First, we wanted to dial in the offer so that it was irresistible for Shane and Karmen’s audience. 
  • Second, we wanted to dial in the Feists’ approach to content mastery to reach a wider, much more qualified audience on Facebook.
  • Finally, we needed to scale Shane and Karmen’s sales process, haul in leads, and generate revenue.


We set ourselves a deadline of two months: In just 60 days, we wanted to transform the way Shane and Karmen do business. We started by honing the Feists’ offer: What exactly did they have to offer to prospective clients, and how could we guarantee those clients got a high return on their investment? Once we had the Magnetic Offer finalized, we designed a custom landing page around it, relying on high-quality video and written content to get the Feists’ message across.

Then, we crafted ads to direct to that landing page. Working off of Shane and Karmen’s modest audience on Facebook, we focused on building up their network of potential clients, then developing ads that reached them at the right time and the right price point. Within two short months, Shane and Karmen had 175 new leads -- and had to ask us to pause their ads because the phone was ringing off the hook! In an industry like house-flipping, the cost per lead can easily climb into the high hundreds. We landed 175 new leads in 2 months for an average of $38.70 per lead. Now THAT’S worth flipping out over! 

Our strategy boiled down to three simple steps:

  • First, we developed a Magnetic Offer. 
  • Second, we monetized Shane and Karmen’s current following, while also growing their online network.
  • Third, we introduced paid advertising--and watched the leads pile in!

By transforming Shane and Karmen’s approach to sales strategy, the ROAR team took an excellent business model and made it extraordinary.


Don't take our word for it, take theirs!

Just a few kind words from a handful of our amazing clients!

"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"

Britnee Babe


Owner, BrittneBabe Fitness

"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"

Shane & Karmen

Shane & Karmen

Owners, Flipping Houses Simplified

“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget.  I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”



Owner, XCEL Fitness

"Working with Divulge Marketing has been one of the best choices I've made!



Owner, SoulPower Wellness

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