Driving Business for a Local Towing Service
We understood the state that our target audience would be in if they were searching for the client's keywords. They would most likely be in urgent need of assistance, so we used tactics to instill immediacy. The ad copy we created was centered around the client's great response rate, being empathetic, and offering complete assistance. We also put an emphasis on using call-only ads, making the path to getting assistance that much shorter for the distraught user. We ended up driving a 50% conversion rate and 1,800 phone calls to the business over an 11 month span.
Services
Paid Social
Platforms
Facebook, Instagram, Google
Conversions
Phone Calls
Towing Service
Goal
The client's overall goal was to get people to call for a towing service.
Challenges
This client's main competition were big national brands.
Results
We understood the state that our target audience would be in if they were searching for the client's keywords. They would most likely be in urgent need of assistance, so we used tactics to instill immediacy.
The ad copy we created was centered around the client's great response rate, being empathetic, and offering complete assistance. We also put an emphasis on using call-only ads, making the path to getting assistance that much shorter for the distraught user.
We ended up driving a 50% conversion rate and 1,800 phone calls to the business over an 11 month span.
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"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
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