Trainer Lindsey built an excellent following by pumping out regular content. However, she struggled to get her audience to actually purchase her products. By harnessing the power of strategic organic strategies, followed by strategic paid social campaigns, we were able to successfully convert her audience members and new people to her brand into paying clients.
Organic Marketing, Paid Social, Offer Development
Facebook, Instagram, Marketing Automation
Before approaching our team, Lindsey produced valuable and positive content. The problem was that this content wasn’t motivating her followers to become clients. On average, she was converting about five paid clients every five weeks. This came out to hours and hours spent creating and editing her social content, only to draw in a handful of new clients each month. Ultimately, Lindsey felt like she was spinning her wheels when it came to reaching her income goals. She knew she could do more, she just wasn’t sure how. Lindsey’s problem boiled down to two main hurdles:
The ROAR team created a curated content calendar for Lindsey, following our in-house content strategy, The OODA Method™ and implemented a robust paid social strategy. We compiled our strategy with four primary goals in mind:
With just a few tweaks, we produced some astonishing results. In just 30 days, Trainer Lindsey brought in 27 new clients with no advertising budget: Simply by following our strategic content plan, Lindsey capitalized on the opportunities present in her audience. That was it! By relying on content we created with The OODA Method™, Lindsey’s organic marketing strategy exploded overnight. And those 27 new clients were just the beginning!
We spent the next few months perfecting Lindsey’s organic client acquisition efforts. When we were ready, we opened the floodgates through digital advertising. Lindsey’s Facebook ads attained incredible ROI. $64,000 in ad spend generated more than $268,000 in net revenue and more than $520,000 in combined organic and paid efforts. The best part? It only took us 180 days to do it!
Our strategy boiled down to three simple steps:
By changing Lindsey’s mindset with a few strategic tweaks, the ROAR team transformed the Trainer Lindsey brand’s approach to organic content marketing.
Just a few kind words from a handful of our amazing clients!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
Shane & Karmen
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
If you’ve got what it takes, we’re looking for brands, organizations, and individuals ready to take their businesses to the next level. Give us a call and find out if you’re the right fit for ROAR Media.