The biggest disconnect for Brittne was reaching the right people with her online advertising. Like many of our clients, Brittne had tried Facebook Ads in the past but was unimpressed with her results. The interactions were extremely low, and the average cost per purchase skyrocketed far past a reasonable dollar figure for the price point of her products. We tasked ourselves with scaling Brittne’s business while keeping the cost per purchase below $12. Once we found a system that worked, we planned to scale it for consistent, exponential growth. 

To do this, we focused first on analyzing Brittne’s past Facebook Ads. We completed a full top-down audit on all of Brittne’s advertising strategies, examining her audience for opportunities to improve. What we discovered was that Brittne needed an entirely new audience: She was targeting the wrong people. We developed a better audience for her brand, then devoted Brittne’s advertising budget to targeting those people. While we worked on building and reaching that audience, we completed user experience audits to guarantee that our new sales funnel and Brittne’s established buyer journey were ready for conversions. When we felt the time was right, we pumped up the Facebook Ad budget and watched the purchases grow practically overnight. 

Our strategy came down to three simple steps:

• First, we completed an in-depth audit of Brittne’s current and past advertising strategies.
• Second, we developed an entirely new target audience for BrittneBabe, and began rolling out ads that spoke to the right people. 
• Third, working off our initial results and our findings from frequent “secret shopper” audits of Brittne’s sales funnel and buyer journey, we added budget to our Facebook campaigns and watched the sales scale faster than Brittne ever imagined. 
  

Before coming to ROAR, Brittne was barely breaking even. With just a few simple tweaks, we turned BrittneBabe into a business that rakes in more than $100K every month. Today, BrittneBabe.com is a successful, thriving fitness empire that helps transform the lives of thousands of women—and ROAR helped the brand get there.