ROAR Media turned the saturation of the target market with other furniture stores into a strength through the use of our geo-fencing tactic, which generated a total of 973 geo-conversions and drove a geo-lift of 112%. We were able to generate a pool of users who visited these locations and retarget them with ads promoting the various specials that our client was running throughout the year. Coupling this tactic with search retargeting we were able to cast a wide but targeted net over the local market to help drive higher foot traffic to their store and site.
Paid Social, Funnel Build
Facebook, Instagram
This Home Decor client was in a high-volume location and featured an extensive showroom.
The goals of this campaign were to increase foot traffic directly to their location.
This client's target area was highly saturated with Home Decor franchises.
Because of this, the client was having trouble driving potential customers to their store over their competition.
ROAR Media turned the saturation of the target market with other furniture stores into a strength through the use of our geo-fencing tactic, which generated a total of 973 geo-conversions and drove a geo-lift of 112%.
We were able to generate a pool of users who visited these locations and retarget them with ads promoting the various specials that our client was running throughout the year.
Coupling this tactic with search retargeting we were able to cast a wide but targeted net over the local market to help drive higher foot traffic to their store and site.
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