Spreading Awareness for this Local Hockey Team
The goals were reached by running a combination of awareness and traffic based campaigns, testing various audiences including core audiences of users interested in hockey and family entertainment, custom & lookalike audiences based on campaign's video view and Facebook page engagement. The client also supplied a compiled list of entries after each promo that we were able to use to retarget to future contests and create lookalike audiences off of, to reach new users similar to those who entered to win. This retargeting took place of website retargeting since we did not have the pixel installed and proved to be really effective!
Services
Paid Social
Platforms
Facebook, Instagram
Site Traffic
Impressions
Users
Hockey Team
Goal
The goals of this campaign were to drive awareness of hockey season and website traffic to get users to enter a weekly contest for ticket giveaways.
Challenges
This client used Social Advertising to help boost website traffic however they could not get the Facebook pixel installed on their website. However, even with this obstacle, the client was satisfied with the amount of traffic generated.
Results
The goals were reached by running a combination of awareness and traffic based campaigns, testing various audiences including core audiences of users interested in hockey and family entertainment, custom & lookalike audiences based on campaign's video view and Facebook page engagement.
The client also supplied a compiled list of entries after each promo that we were able to use to retarget to future contests and create lookalike audiences off of, to reach new users similar to those who entered to win. This retargeting took place of website retargeting since we did not have the pixel installed and proved to be really effective!
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
BrittneBabe
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
Shane & Karmen
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
Nate
"Working with Divulge Marketing has been one of the best choices I've made!
Tileah
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