Graduating This Medical School's Marketing
We generated incredible results by identifying the highest performing keywords within the Medical Assistant campaign, and funneling more budget towards these while implementing a bidding strategy that aimed at driving a target cost-per-acquisition. This strategy was highly effective, driving a 10% increase in the conversions driven. The Medical Assistant strategy did not adversely affect the high-performing Massage Therapist campaign, which boasted a conversion rate of 12%.
Services
Paid Search
Platforms
Facebook, Instagram
Conversion
Conversion Rate
Phone Calls
Medical School
Goal
This client understood the need to drive more students to their programs via paid search.
The goal was to drive program applications for Medical Assistants and Manage Therapists.
Challenges
Going into this campaign, the client wanted to focus on increasing applications for both Massage Therapists and Medical Assistants, but we were only seeing increased conversion for massage therapy.
This was difficult because Medical Assistants are one of many similar professions (ex. physician assistants), but we were specifically to target users looking for Medical Assistant training.
Results
We generated incredible results by identifying the highest performing keywords within the Medical Assistant campaign, and funneling more budget towards these while implementing a bidding strategy that aimed at driving a target cost-per-acquisition.
This strategy was highly effective, driving a 10% increase in the conversions driven.
The Medical Assistant strategy did not adversely affect the high-performing Massage Therapist campaign, which boasted a conversion rate of 12%.
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
BrittneBabe
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
Shane & Karmen
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
Nate
"Working with Divulge Marketing has been one of the best choices I've made!
Tileah
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