ROAR Media's Social Advertising team uses Facebook, Instagram, Twitter, and LinkedIn’s core targeting to reach precise audiences based on gender, location, interests, demographics, and behaviors that users are exhibiting across social media. Core audiences are from the first party data that is exhibited on the platform, which is highly relevant as this information comes directly from those in the audience segment.

Our Social Advertising team uses custom audiences to reach users who have already interacted with your business or brand. Custom audiences are highly relevant because we add people to this audience from the sources that matter most. For example, we can build audiences based on website traffic, customer files, video engagement, Facebook & Instagram profile interaction, as well as interaction with Facebook events and lead forms.

Social Advertising uses custom retargeting audiences to reach users who have visited your website, but have not yet converted. When the Facebook or LinkedIn pixel has been installed on your website, our team can track and optimize campaigns towards actions that users are taking on specific pages of your website.

ROAR Media's social media specialists use lookalike or matched audiences to reach new people who are likely to be interested in your business or brand because they are similar to those who already have shown an interest. We can use a seed audience (custom audience) to create a lookalike or matched audience. This audience is broad, yet extremely relevant due to the key similarities that people in the seed audience and lookalike share.

Campaign budget optimization is a tactic used in when testing audiences in a campaign. This tactic allows the team to automatically and continually optimize the distribution of a campaign’s budget across audiences that are likely to produce the best results in real time, all within each specific platform.