Helping a Museum Increase Their Attendance
This client's campaign served over 1.2 million impressions over a large geo target between June 2019 - February 2020. An average 0.17% CTR was achieved throughout the time period specific above. And a VCR of 46%. Geo-fencing was allocated roughly 7% of the campaigns budget and generated 29 geo-conversions with a 126% geo-lift.
Services
Paid Search, Paid Social, and Programmatic Display and Video
Platforms
Facebook, Instagram, Google
Impressions
Geo-Lift
VCR
Museum
Goal
Attendance at this National Museum had stagnated, so the client turned to programmatic advertising to boost.
Challenges
This client had very little experience with audience targeting but their attendance had hit a stand still so they gave it a shot.
Results
This client's campaign served over 1.2 million impressions over a large geo target between June 2019 - February 2020.
An average 0.17% CTR was achieved throughout the time period specific above. And a VCR of 46%.
Geo-fencing was allocated roughly 7% of the campaigns budget and generated 29 geo-conversions with a 126% geo-lift.
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