Focused on the website itself, technical SEO is the first indicator Google looks at when determining keyword rankings and relevance. From structuring data to implementing keywords, technical SEO is a mainstay of any and all SEO strategies.

If your website does not have content relevant to a user’s search, you will not show up in the rankings. SEO revolves around content! Content is what drives search engines to analyze, determine relevance, and see what users are looking for when conducting a search. Our on-site content development team creates industry-driven, keyword targeted content for your business, allowing your website to rank more prominently and more often! Content assets such as blogs, videos, and infographics are a large component of SEO because they help increase search rankings and can directly drive traffic to the site.

In order to recognize a business online, search engines first look to see if the business is listed. Having correct and consistent information across the web lays the foundation for a website to rank for Google searches. We make sure business name, address, and phone numbers (NAP) are consistent across the web. Our partnership with Yext and other trusted industry platforms help us to manage these listings directly.

Once a site is identified by Google, one significant differentiator is strong linking, which gives the site authority and credibility. Strategically gaining links to your website from authoritative and industry relevant domains through outreach is a great way to increase visibility for your content assets and website.

Google is now taking into account how users interact with a site when it generates website rankings. This means site navigation, strong calls to action, site speed and other site characteristics are factored into search rankings.

Having a strong social presence increases the credibility of a website, which in turn impacts search rankings. Social posting can create engagement with blog posts and drive social users back to a website.